Search engines are the front door of the Internet. Are you there when your customers are looking for your products or services? SEM (Search Engine Marketing / Paid Search) is the process of gaining website traffic and visibility by purchasing ads on search engines. Brands bid on keywords that relate to their products or services, delivering targeted advertisements to the right customers.
Ad One offers Search Marketing or PPC (pay per click) management to those businesses who want virtually instant 1st page visibility on search engines like Google, Yahoo and Bing. Ad One takes the guesswork out of Search Engine Advertising. We are Google Adwords and Bing Ads Certified, meaning we are experienced
Ad One's search ads solution creates all campaigns custom for each business based on campaign objectives. We collaborate with you on setup, structure, and strategic page development to get your PPC campaigns rolling. Unlike many companies providing search marketing management services, we don't just create your campaign and set it on auto-pilot. Our goal is always to maximize your marketing budget by creating and consistently improving on the search ad campaigns we run. Ad One monitors and optimizes your campaign performance on a daily basis and manages the campaign to strict ad spends return goals.
Paid search, also known as PPC (pay-per-click) or SEM (search engine marketing), is one of the fastest, most scalable ways to grow sales and leads. Paid search can be thought of as a system of keywords, ads, landing pages and optimization techniques. It doesn't end with keywords, though. We also test variations of ad copy using A/B testing techniques. We can even use A/B/C/D/E testing, if traffic allows for it.
In other words, your future customers are searching on Google.com right now. By carefully selecting and bidding on keywords, we are able to funnel qualified traffic directly to your site. As a paid search agency, it is our job to grab the attention of search engine users who are searching for things of interest to your business.
When a searcher clicks your ad, she lands on a landing page. Will your landing page perform well? Or will the visitor want to leave in search of something else? Our years of experience in the areas of landing page assessment and design are always available to you.
A successful journey ends with a purchase or signup on your site. By tracking these successes we can learn what keywords were responsible; we can also track what keywords were unsuccessful. We use this data to optimize your account, thus beginning the cycle of keyword selection and bidding all over again.
Paid Search services include:
We build ads that drive customers to your site by combining proven ad copy with keywords tailored to your specific business. We create and distribute ads that get you top placement on search results, instantly.
What is AdWords? Google AdWords is Google's
advertising system in which advertisers bid on certain keywords in order for
their clickable ads to appear in Google's search results. Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query, or it displays it on their partner websites.
Make sure your business shows up on Google.
Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. Bing Ads is the advertising platform you use to show ads on the Bing and Yahoo search engines – also referred to as Yahoo Bing Network. Bing Ads is the online advertising platform that allows you to reach potential customers across the Yahoo! Bing Network and bring them to your website. Bing Ads allows you to create ads for your business that can display whenever a person conducts a relevant search on Yahoo! or Bing, or visits a site in their network.
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